Hello, I'm Nic. I help app teams get growth right, and build products I want to see exist.

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Finished products and practices, shown only when they are ready to visit.

Odd Pixel

2025 — Growth consulting / Embedded UA

Embedded UA and Growth for mobile app teams. I plug into small app teams when they need senior UA clarity.

15+ years in mobile growth
$100M+ UA managed profitably

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Direction landing page, headlined 'Your usual kilometres. Somewhere new.', with an illustrated mountain landscape and a starting-city picker.

DirectionAlpha

2026 — Virtual expeditions

Turn your real-world kilometres into a virtual open-world expedition. Choose where to start, pick your next destination, and explore at your own pace.

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